01DISCOVER
Understand the audience.
Identify audience needs, business goals, service expectations and the information visitors need to make confident decisions.
Focus: User research
AudiencesNeedsGoals
Healthcare · Website Design & Development
Modernizing a healthcare website for clarity, performance and scale.
AppDev Health website redesign focused on improving performance, content management and the overall experience for healthcare audiences.
PrismicCMS
WebflowFrontend
FigmaUI design
Healthcare ✦Web Application ✦Mobile Application ✦Product Design ✦UX Research ✦Digital Transformation ✦Patient Engagement ✦Healthcare ✦Web Application ✦Mobile Application ✦Product Design ✦UX Research ✦Digital Transformation ✦Patient Engagement ✦
01 / Project overview
A clearer
digital front door.
AppDev Health needed a more efficient, high-performing website that could communicate its healthcare expertise clearly and be maintained without constant developer support.
The opportunity
A faster, easier-to-manage healthcare website.
The previous WordPress-based website faced slow loading times, performance and SEO concerns, while frequent content updates required developer support.
The redesign introduced Prismic as a scalable CMS and Webflow for front-end management, creating a more efficient foundation for content, performance and growth.
02 / Goal
Designing a stronger
healthcare presence.
Create a professional, user-friendly healthcare website that improves performance, simplifies content management and communicates AppDev Health’s services with clarity.
Challenge 01
Improving performance and usability.
Slow loading times were affecting user experience and SEO. The redesign needed a faster, cleaner experience without losing the depth of healthcare service information.
Challenge 02
Making content easier to manage.
Frequent website updates required developer involvement. The new experience needed a scalable CMS and front-end workflow that allowed content teams to work more efficiently.
03 / Process
Designing with
clarity.
The website redesign followed a user-centered process that connected audience needs, content structure, interface design and validation.
01
Discover
Understand the healthcare audiences, business goals and content needs that shape the website experience.
02
Structure
Organize services, content and navigation into a clear information architecture and page hierarchy.
03
Design
Translate the structure into responsive, high-fidelity interfaces with a professional healthcare visual language.
04 / User-centered design
Designed around the people and goals behind the website.
For a healthcare marketing website, the UCD focus is less about complex product workflows and more about understanding audiences, organizing information, reducing friction and validating the clarity of the experience.
WHO WE DESIGNED FOR
Healthcare ProvidersQuickly understand relevant solutions, capabilities and how AppDev can support their organization.
Healthcare OrganizationsExplore services, integrations and technology capabilities relevant to operational and patient-care needs.
Prospective ClientsEvaluate expertise, credibility, offerings and the next step toward a consultation.
Technical StakeholdersFind enough technical and integration context to understand capabilities and implementation potential.
02DEFINE
Structure the content.
Create a clear information architecture, navigation model and content hierarchy across services, solutions, integrations and company information.
Focus: Information architecture
IANavigationContent
03DESIGN
Turn structure into UI.
Move from wireframes into a responsive, high-fidelity visual system that communicates healthcare expertise with clarity and consistency.
Focus: Wireframing + UI
WireframesFigmaResponsive UI
04VALIDATE
Check clarity and usability.
Review page hierarchy, responsive behavior, content clarity and accessibility considerations before development and launch.
Focus: Validation + refinement
UsabilityAccessibilityIteration
WHAT WE DID
From research to a polished marketing experience.
The UCD process connected audience understanding with information architecture, content hierarchy, interface design and responsive validation.
01User ResearchUnderstand healthcare audiences, their goals and the information they need.
02Information ArchitectureOrganize services, solutions, integrations and company content into clear pathways.
03Content HierarchyPrioritize messaging, page structure and calls to action for scanning and decision-making.
04WireframesExplore page layouts, hierarchy and responsive structure before visual styling.
05High-fidelity Figma DesignTranslate validated structure into a polished, responsive healthcare website interface.
HOW THIS CONNECTS
Connect every page decision to a visitor need.
The website experience was shaped around what audiences need to understand, trust and act on — from service discovery through to consultation.
01Audience
→02Content
→03Structure
→04UI
05 / WEBSITE EXPERIENCE
From structure to a live healthcare website.
The final design brings together service discovery, healthcare positioning and conversion-focused content in a responsive experience.
06 / Impact
Built for better
digital performance.
The redesign addresses the core issues identified in the case study: performance, content maintenance, scalability and a more professional healthcare experience.
01
Performance
Improve loading speed and create a cleaner experience that supports usability and SEO.
02
Content management
Use Prismic and Webflow to make content updates more efficient without constant developer support.
03
Scalability
Create a flexible foundation that can support new services, pages and healthcare content as the business grows.
07 / Design contribution
Turning complex healthcare offerings into clear digital experiences.
The design contribution focused on simplifying a broad healthcare technology offering into clear service pathways, readable content and a consistent visual system.
The redesign also supported a scalable content model and responsive front-end experience, helping the team communicate services more effectively while reducing content-management friction.
08 / Next